When fans think of a Jurassic World toy line today, they might picture the dynamic figures from Mattel: a chomping Indominus Rex, Owen Grady on a motorcycle, or a T. rex attacking a Mercedes Benz. But the DNA of these toys, much like the dinosaurs themselves, goes all the way back to 1993. That’s when Kenner introduced the very first Jurassic Park toy line, laying the foundation for everything that would follow.
So what defines a Jurassic World toy line? It’s a combination of cinematic inspiration and creative expansion—a blueprint first written by Kenner and still followed today.
Dinosaurs and Creatures from the Films (and Beyond)
Right: Ankylosaurus “Bumpy” (Jurassic World: Camp Cretaceous, Mattel, 2020)
This is the heart of it all. Every Jurassic World toy line begins with the stars of the franchise: the dinosaurs. But not just any dinosaurs—specifically those that appear in the films. From the towering Indominus rex in Jurassic World to the stealthy Atrociraptors in Dominion, each creature must have a clear connection to the screen.
These aren’t generic prehistoric animals—they’re cinematic characters. Whether it’s Blue the Velociraptor, the aquatic Mosasaurus, or even a baby Bumpy from Camp Cretaceous, these figures are designed with accuracy (well, Jurassic accuracy) and recognizability in mind.
Vehicles and Playsets Inspired by the Films
Right: Deep-dive Submarine (Jurassic World: Fallen Kingdom, Mattel, 2018)
A real Jurassic World toy line doesn’t just let you play with dinosaurs—it lets you chase them. Or escape from them. Or sometimes both. Iconic vehicles from the movies are key: think the Jurassic World Gyrosphere, the classic Jeep Wrangler, or even the submarine from Fallen Kingdom.
Vehicles add action, story possibilities, and a tangible link to scenes we’ve all watched on the big screen. When a toy vehicle is modeled after an exact film counterpart, down to the logos and weathering, it becomes a storytelling tool that ties the line together.
Human Figures Based on Film Characters
Center: Owen & Baby “Blue” (Jurassic World: Fallen Kingdom, Mattel, 2018)
Right: Claire & Stegosaurus (Jurassic World: Fallen Kingdom, Mattel, 2018)
Dinosaurs might get top billing, but the human characters give context to the chaos. A complete Jurassic World toy line includes articulated figures of key characters like Owen Grady, Claire Dearing, Maisie Lockwood, and Dr. Alan Grant.
These figures aren’t generic “scientist” or “ranger” toys—they represent the actual heroes, villains, and bystanders of the Jurassic saga. Their presence helps recreate iconic scenes and encourages imaginative play that goes beyond dino vs. dino.
And if a toy line doesn’t include at least one version of Owen Grady? Can we even call it Jurassic World?
So… What Makes It a Jurassic World Toy Line?
In short: a Jurassic World toy line is one that faithfully represents the characters, vehicles, and creatures of the films and animated series. It’s an extension of the cinematic universe, meant to transport fans—young and old—into the world of Isla Nublar, the Lockwood Estate, or the snowy forests of Biosyn Valley.
Without all three of these elements—dinosaurs, vehicles, and humans—you don’t have a true Jurassic World experience. You might have a fun dino-themed toy line, sure. But it won’t roar with the authenticity that fans expect.
And for collectors like us at Jurassic Toys: The Museum, that difference means everything.